Case study · Home party · Home fragrance & décor

How did Jason Craft earn 15 PartyLite supplier awards in 15 years?

By treating the catalog date as fixed. PartyLite sells candles and home décor through a direct-selling network, so products must be in hand when a catalog season opens. Jason Craft developed and supplied candle accessories, home décor and later electric aroma diffusers, and between 2001 and 2015 PartyLite recognized the company fifteen times, including Supplier of the Year in 2001, 2009 and 2012.

15Supplier awards2001–2015

3×Supplier of the Year2001, 2009, 2012

6×On-time delivery2003 to 2015

~60,000Diffusers a yearSame factory partner for 10+ years

The program

A catalog season does not wait

In direct selling, a product that misses the catalog launch is not a late shipment. Consultants cannot sell it, so the sale is lost for the whole season. That shapes everything upstream: sampling has to finish early, production has to be booked before the order is final, and quality problems have to be caught on the line, while there is still time to fix them.

We supplied candle accessories and home décor across multiple materials, and later added electric aroma diffusers. Diffusers now run at around 60,000 units a year, built with the same diffuser factory partner for more than ten years. Keeping one partner that long is part of the result: the factory knows the spec, the packaging and the standard before each season starts.

PartyLite Supplier of the Year 2001 award — Supplier of the Year, 2001

Fifteen awards, year by year

Year	PartyLite award
2001	Supplier of the Year
2003	Service Award for Excellence in Service; Outstanding Achievement in On-Time Delivery
2004	Factory of the Year; Outstanding Achievement in On-Time Delivery
2008	On-Time Delivery; Outstanding New Product Support (accessories)
2009	Supplier of the Year; Outstanding Quality; On-Time Delivery (100% on time)
2011	On-Time Delivery (100% on time)
2012	Supplier of the Year; Innovation & New Product Support in Home Décor
2015	On-Time Delivery; Outstanding Quality

PartyLite Factory of the Year 2004 award — Factory of the Year, 2004

PartyLite Outstanding New Product Support 2008 award — New product support, 2008

PartyLite Supplier of the Year 2009 award — Supplier of the Year, 2009

PartyLite Innovation and New Product Support in Home Decor 2012 award — Innovation in home décor, 2012

PartyLite On-Time Delivery 2015 award — On-time delivery, 2015

PartyLite Outstanding Quality 2015 award — Outstanding quality, 2015

What made it work

Delivery first. Six of the fifteen awards were for on-time delivery, spread across twelve years. That is not one good season; it is a planning habit: book capacity before the order is final, and say early when a date is at risk.

Quality on the line, not at the end. Our own QC checks incoming materials, samples during production and inspects every order before shipment. Problems found mid-run can still be fixed; problems found at the dock become chargebacks or missed seasons.

New products every season. Direct selling needs newness. The 2008 and 2012 awards recognized new product support in accessories and home décor, which means samples ready on the development calendar, not after it.

Long partnerships on both sides. The customer relationship ran fifteen years, and the diffuser factory partnership has run more than ten. Factories that are treated as partners stay with a program, and that continuity shows up as consistent product.

Frequently asked questions

Which PartyLite awards has Jason Craft received?

Fifteen between 2001 and 2015: Supplier of the Year in 2001, 2009 and 2012; Factory of the Year in 2004; on-time delivery six times (2003, 2004, 2008, 2009, 2011 and 2015); outstanding quality in 2009 and 2015; a service excellence award in 2003; new product support in 2008; and innovation and new product support in home décor in 2012.

Why do delivery dates matter so much in direct selling?

A home-party company sells from a catalog season. If a product is late, consultants cannot take orders for it, and the sale is lost for the whole season rather than delayed. That is why six of the fifteen awards were for on-time delivery.

Does Jason Craft still supply electric aroma diffusers?

Yes. Electric diffusers are now around 60,000 units a year in this relationship, built with the same diffuser factory partner for more than ten years.

Running a catalog or seasonal program?

Send the product, the in-store or catalog date and the volume. References available on request.

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